Pay Attention! How to Listen, Respond, and Profit from Customer Feedback |
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| Author:
| Thomas, Ann
Applegate, Jill |
| ISBN: | 978-0-470-62741-9 |
| Publication Date: | Apr 2010 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Digital download |
| List Price: | Contact Supplier contact
Contact Supplier contact
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Book Description:
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Make customer feedback work for your business.
Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.
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More DescriptionMake customer feedback work for your business.
Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.
Pay Attention! paves the way. Your company wins when you:
- Understand Customer Expectations
- Embrace and implement The RATER Factors
- Define who you are and what you offer
- Become E.T.D.B.W. (Easy To Do Business With)
- Connect with your audience in all mediums
- React appropriately and respond immediately to customer feedback
- Recover sincerely when things go wrong
All you need is to Pay Attention!