Pearson EText for Excellence in Business Communication -- Combo Access Card |
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| Author:
| Thill, John V.
Bovee, Courtland L. |
| ISBN: | 978-0-13-564282-5 |
| Publication Date: | May 2019 |
| Publisher: | Pearson Education
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| Book Format: | Digital product license key |
| List Price: | USD $106.65 |
Book Description:
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For undergraduate courses in business communication.
This ISBN is for the Pearson eText combo card, which includes the Pearson eText and loose-leaf print edition (delivered by mail).
Develop business students' professional communication skills
Following in the wake of the digital revolution and the advent of social media,...
More Description
For undergraduate courses in business communication.
This ISBN is for the Pearson eText combo card, which includes the Pearson eText and loose-leaf print edition (delivered by mail).
Develop business students' professional communication skills
Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of intelligent communication technology. In this 13th Edition of Boveé and Thill's Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing business students' essential communication skills.
Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily customize the table of contents, schedule readings, and share their own notes with students so they see the connection between their eText and what they learn in class -- motivating them to keep reading, and keep learning. And, reading analytics offer insight into how students use the eText, helping educators tailor their instruction. Learn more about Pearson eText or contact your Pearson rep for more information.