People and Products Consumer Behavior and Product Design |
|
| Author:
| Kimmel, Allan J. |
| ISBN: | 978-1-317-60749-6 |
| Publication Date: | Mar 2015 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $62.95USD $180.00USD $180.00 |
Book Description:
|
By examining the interface between consumer behaviour and new product development, People and Products: Consumer Behaviour and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. This exciting volume is relevant to students of marketing, consumer behaviour, product development, technology, engineering, design and brand management.
By examining the interface between consumer behaviour and new product development, People and Products: Consumer Behaviour and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. This exciting volume is relevant to students of marketing, consumer behaviour, product development, technology, engineering, design and brand management.