Perry's Department Store: a Product Development Simulation |
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| Author:
| Regni, Rose J.
Guthrie, Karen M. |
| ISBN: | 978-1-56367-377-1 |
| Publication Date: | Mar 2006 |
| Publisher: | Bloomsbury Academic & Professional
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| Imprint: | Fairchild Books |
| Book Format: | Paperback |
| List Price: | USD $100.00 |
Book Description:
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Perry's Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry's, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to...
More Description
Perry's Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry's, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.
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