Persuasion Social Influence and Compliance Gaining |
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| Author:
| Gass, Robert H.
Seiter, John S. |
| ISBN: | 978-1-351-80623-7 |
| Publication Date: | Jan 2018 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $170.00USD $1300.00USD $1300.00 |
Book Description:
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Now in its Sixth Edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeal to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and a
Now in its Sixth Edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeal to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and a