Persuasion Integrating Theory, Research, and Practice |
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| Author:
| Frymier, Ann Bainbridge |
| ISBN: | 978-1-7924-4619-1 |
| Publication Date: | Jan 2021 |
| Publisher: | Kendall Hunt Publishing Company
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| Book Format: | Other printed item |
| List Price: | USD $100.00USD $105.00 |
Book Description:
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Provides the persuasion skills students seek integrated with persuasion theories instructors want to teach. The book explains the five major theories of persuasion; features an entire chapter dedicated to ethics as it relates to persuasion; and utilizes research studies to illustrate theory and its application.
Provides the persuasion skills students seek integrated with persuasion theories instructors want to teach. The book explains the five major theories of persuasion; features an entire chapter dedicated to ethics as it relates to persuasion; and utilizes research studies to illustrate theory and its application.