Persuasion in Advertising

(

)

Author:

O'Shaugnessy, John
O'Shaughnessy, Nicholas

ISBN:

978-0-415-32224-9

Publication Date:

Dec 2003

Publisher:

Routledge

Book Format:

Paperback

List Price:

USD $76.95

Book Description:

A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.

Book Details

Pages:	232
Detailed Subjects:	Business & Economics / Advertising & Promotion Psychology / General
Physical Dimensions (W X L X H):	6.123 x 9.204 x 0.507 Inches
Book Weight:	0.849 Pounds

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