Persuasion in Advertising |
|
| Author:
| O'Shaugnessy, John
O'Shaughnessy, Nicholas |
| ISBN: | 978-1-134-35409-2 |
| Publication Date: | Nov 2003 |
| Publisher: | Routledge
|
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $59.95USD $290.00USD $290.00 |
Book Description:
|
A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.
A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.