Persuasive Communication |
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| Series title: | The Guilford Communication Ser. |
| ISBN: | 978-0-89862-308-6 |
| Publication Date: | Dec 1993 |
| Publisher: | Guilford Publications
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| Book Format: | Hardback |
| List Price: | USD $38.00 |
Book Description:
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This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of ......
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of ......