Persuasive Communication |
|
| Author:
| Stiff, James B.
Mongeau, Paul A. |
| ISBN: | 978-1-4625-2684-0 |
| Publication Date: | Aug 2016 |
| Publisher: | Guilford Publications
|
| Imprint: | Guilford Press, The |
| Book Format: | Paperback |
| List Price: | USD $61.00USD $69.00 |
Book Description:
|
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the ......
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the ......