Persuasive Copywriting Using Psychology to Influence, Engage and Sell |
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| Author:
| Maslen, Andy |
| ISBN: | 978-0-7494-7399-0 |
| Publication Date: | Mar 2015 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Paperback |
| List Price: | USD $24.95 |
Book Description:
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Take a step up in your copywriting practice and understand the underlying psychological principles that make copy persuasive and enjoyable to read, with this ultimate guide to creating effective content.
Take a step up in your copywriting practice and understand the underlying psychological principles that make copy persuasive and enjoyable to read, with this ultimate guide to creating effective content.