Pharmaceutical Product Branding Strategies Simulating Patient Flow and Portfolio Dynamics |
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| Author:
| Paich, Mark
Peck, Corey
Valant, Jason |
| ISBN: | 978-1-000-68761-3 |
| Publication Date: | Mar 2009 |
| Publisher: | Taylor & Francis Group
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| Imprint: | CRC Press |
| Book Format: | Ebook |
| List Price: | USD $200.00 |
Book Description:
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This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes.
This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes.