Pharmaceutical Product Branding Strategies Simulating Patient Flow and Portfolio Dynamics |
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Author:
| Paich, Mark Peck, Corey Valant, Jason |
ISBN: | 978-1-4200-8771-0 |
Publication Date: | Mar 2009 |
Publisher: | Taylor & Francis Group
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Imprint: | CRC Press |
Book Format: | Ebook |
List Price: | USD $200.00 |
Book Description:
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This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes.
This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes.