Pharmaceutical Product Strategy Using Dynamic Modeling for Effective Brand Planning |
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| Author:
| Peck, Corey
Paich, Mark
Valant, Jason J. |
| ISBN: | 978-0-203-49252-9 |
| Publication Date: | Dec 2004 |
| Publisher: | CRC Press LLC
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| Book Format: | Ebook |
| List Price: | USD $57.95 |
Book Description:
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Studying cross-functional coordination and knowledge integration, this book introduces issues facing many pharmaceutical firms. Utilizing information, assumption consistency and the need for area-integrated processes are all examined here.
Studying cross-functional coordination and knowledge integration, this book introduces issues facing many pharmaceutical firms. Utilizing information, assumption consistency and the need for area-integrated processes are all examined here.