Pharmaceutical Product Strategy Using Dynamic Modeling for Effective Brand Planning |
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| Author:
| Paich, Mark
Peck, Corey
Valant, Jason J. |
| ISBN: | 978-0-429-20907-9 |
| Publication Date: | Dec 2004 |
| Publisher: | CRC Press LLC
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| Book Format: | Digital (delivered electronically) |
| List Price: | USD $57.95 |
Book Description:
|
Focusing on cross-functional coordination and knowledge integration, Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning introduces many of the complexities facing many pharmaceutical firms. The book examines issues surrounding utilization of information, consistency of assumptions, and the need for processes that i
Focusing on cross-functional coordination and knowledge integration, Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning introduces many of the complexities facing many pharmaceutical firms. The book examines issues surrounding utilization of information, consistency of assumptions, and the need for processes that i