Pharmaceutical Product Strategy |
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| Author:
| Peck, Corey
Paich, Mark
Valant, Jason J. |
| ISBN: | 978-0-8493-2729-2 |
| Publication Date: | Dec 2004 |
| Publisher: | CRC Press LLC
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| Book Format: | Hardback |
| List Price: | USD $179.95 |
Book Description:
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Covering issues of patient flow dynamics, physician adoption and usage, and treatment attractiveness formulations including conjoint analysis and discrete choice models, this book takes readers on a comprehensive tour of the application of the DM process to pharmaceutical marketplaces. The authors detail chronic indications, episodic diseases, event-driven marketplaces, and extensions of the basic framework and discuss sophisticated techniques for optimization, Monte Carlo analysis,...
More DescriptionCovering issues of patient flow dynamics, physician adoption and usage, and treatment attractiveness formulations including conjoint analysis and discrete choice models, this book takes readers on a comprehensive tour of the application of the DM process to pharmaceutical marketplaces. The authors detail chronic indications, episodic diseases, event-driven marketplaces, and extensions of the basic framework and discuss sophisticated techniques for optimization, Monte Carlo analysis, bounding, robustness testing, and more. They address the extension of the approach to issues of pipeline portfolio management, including the use of agent-based models and uncertainly formulations.