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Philosophy Debates in Marketing

Philosophy Debates in Marketing( )
Editor: Jones, Brian
Tadajewski, Mark
ISBN:978-1-78441-258-6
Publication Date:Aug 2014
Publisher:Emerald Publishing Limited
Book Format:Paperback
List Price:USD $199.00
Book Description:

Market research history, Historical research methods, History of marketing theory, History of marketing theory, History of marketing thought, History of marketing thought, Market research history, Schools of marketing thought, phronesis, Critical marketing, critical history, Logical empiricism, Logical positivism, Marketing's philosophy debates, truth, objectivity, History of marketing thought, Marketing regulation history, marketing American economy, History of marketing theory,...
More Description

Book Details
Pages:156
Detailed Subjects: Business & Economics / Marketing / General



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