Pioneering African-American Women in the Advertising Business Biographies of MAD Black WOMEN |
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| Author:
| Davis, Judy |
| Series title: | Routledge Studies in the History of Marketing Ser. |
| ISBN: | 978-1-317-42167-2 |
| Publication Date: | Dec 2016 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $46.95 |
Book Description:
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This revealing book examines the careers of the few African-American women who overcame the institutional sexism and racism of the advertising industry and not only achieved managerial positions in major mainstream firms but also established successful agencies in their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These stories comprise a vital part of the historical narrative on...
More Description
This revealing book examines the careers of the few African-American women who overcame the institutional sexism and racism of the advertising industry and not only achieved managerial positions in major mainstream firms but also established successful agencies in their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.