Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places |
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| Author:
| Mabillard, Vincent
Pasquier, Martial
Vuignier, Renaud |
| Series title: | Routledge Studies in Marketing Ser. |
| ISBN: | 978-1-003-82589-0 |
| Publication Date: | Dec 2023 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $52.95USD $190.00USD $190.00 |
Book Description:
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Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.