Plant Protein and Disruptive Diagnostics The Transformational Food Journey for Today's Future |
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Author:
| Hoogenkamp, Henk |
Designed by:
| Roseboom, Bram |
ISBN: | 978-1-5347-8742-1 |
Publication Date: | Jan 2017 |
Publisher: | CreateSpace Independent Publishing Platform
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Book Format: | Paperback |
List Price: | USD $68.00 |
Book Description:
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Disruptive innovation for disrupted consumers, accelerated population growth, climate change, exosystem degradation, energy- water- and land scarcity are making today's food production increasingly unsustainable. Plant protein is one of the options going forward to build solid nutritional food solutions. There is a socio-demographic evolution ongoing of the family structure, higher education of women and most importantly the onslaught of diet-related diseases. The food...
More DescriptionDisruptive innovation for disrupted consumers, accelerated population growth, climate change, exosystem degradation, energy- water- and land scarcity are making today's food production increasingly unsustainable. Plant protein is one of the options going forward to build solid nutritional food solutions.
There is a socio-demographic evolution ongoing of the family structure, higher education of women and most importantly the onslaught of diet-related diseases. The food landscape will substantially change and for the legacy food companies a fundamental shift is needed to survive in an effort to stop consumers from walking away from the most iconic food brands. Henk Hoogenkamp describes these many inter-connected variables in a charismatic fashion showing his lifelong true passion to make food healthier and more affordable.