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Poetik der Marke

Konsumkultur und Literarische Verfahren 1900-2000

Poetik der Marke( )
Author: Weyand, Bjö
Series title:Studien und Texte Zur Sozialgeschichte der Literatur Ser.
ISBN:978-3-11-030137-3
Publication Date:Oct 2013
Publisher:De Gruyter, Inc.
Book Format:Mixed media product
List Price:USD $210.00
Book Description:

This study shows how the works of E. Edel, T. Mann, I. Keun, W. Koeppen, and C. Kracht reflected the material, semiological, and cultural theory aspects of consumer culture and transformed them into literary devices. The volume considers a range of issues, from product catalogs to fetishization, including capitalist circulation processes and the fascination with surface.

Book Details
Pages:406
Physical Dimensions (W X L X H):6.045 x 8.97 Inches



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