Political Marketing A Comparative Perspective |
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| Editor:
| Lilleker, Darren
Lees-Marshment, Jennifer |
| ISBN: | 978-0-7190-6871-3 |
| Publication Date: | May 2005 |
| Publisher: | Manchester University Press
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| Book Format: | Paperback |
| List Price: | USD $23.95 |
Book Description:
|
The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .
The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .