Political Marketing in Canada |
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| Editor:
| Marland, Alex
Giasson, Thierry
Lees-Marshment, Jennifer |
| Series title: | Communication, Strategy, and Politics Ser. |
| ISBN: | 978-0-7748-2229-9 |
| Publication Date: | Jul 2012 |
| Publisher: | University of British Columbia Press
|
| Book Format: | Paperback |
| List Price: | USD $35.95 |
Book Description:
|
The first book-length exploration of how marketing tools and concepts are transforming elections and politics in Canada.
The first book-length exploration of how marketing tools and concepts are transforming elections and politics in Canada.