Politicking Online The Transformation of Election Campaign Communications |
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| Editor:
| Panagopoulos, Costas |
| Contribution by:
| Panagopoulos, Costas
Druckman, James
Kifer, Martin
Parkin, Michael
Pirch, Kevin
Gueorguieva, Vassia
Slotnick, Allison
Suârez, Sandra
Albrecht, Steffen
Lnbcke, Maren
Hartig-Perschke, Rasco
Cornfield, Michael
Kaye, Kate
Dale, Allison
Strauss, Aaron
Nickerson, David
Bergan, Daniel
Park, Hun
Perry, James
Rackaway, Chapman
Gulati, Girish
Williams, Christine |
| ISBN: | 978-0-8135-8179-8 |
| Publication Date: | May 2009 |
| Publisher: | Rutgers University Press
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| Book Format: | Ebook |
| List Price: | USD $26.95 |
Book Description:
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Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform,...
More DescriptionOf the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.
While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.