Popular Writing in America The Interaction of Style and Audience |
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| Editor:
| McQuade, Donald
Atwan, Robert |
| ISBN: | 978-0-19-507308-9 |
| Publication Date: | Apr 1993 |
| Publisher: | Oxford University Press, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $103.95 |
Book Description:
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The fifth edition of this popular and highly successful reader places a new emphasis on multicultural perspectives on the media, and offers an infusion of new selections. As in the earlier editions, a wide range of writings drawn from advertising, the press, popular magazines, best sellers, classics, film and television demonstrate to students the variety of techniques writers use to reach and provoke responses from their audiences.
The fifth edition of this popular and highly successful reader places a new emphasis on multicultural perspectives on the media, and offers an infusion of new selections. As in the earlier editions, a wide range of writings drawn from advertising, the press, popular magazines, best sellers, classics, film and television demonstrate to students the variety of techniques writers use to reach and provoke responses from their audiences.