Practical PR How to Create Focused, Researched-Based Campaigns That Produce Measurable Results |
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| Author:
| Corder, Lloyd |
| ISBN: | 978-1-4495-1105-0 |
| Publication Date: | Sep 2009 |
| Publisher: | CreateSpace Independent Publishing Platform
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| Book Format: | Paperback |
| List Price: | USD $19.95 |
Book Description:
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Step-by-step guide for creating and implementing public relations programs, including conducting marketing research, setting objectives, developing a campaign and measuring results. Focused on pr basics.
Step-by-step guide for creating and implementing public relations programs, including conducting marketing research, setting objectives, developing a campaign and measuring results. Focused on pr basics.