Predictably Irrational The Hidden Forces That Shape Our Decisions |
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Author:
| Ariely, Dan |
ISBN: | 978-4-15-209166-6 |
Publication Date: | Oct 2010 |
Publisher: | Hayakawa Publishing
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Book Format: | Paperback |
List Price: | USD $50.40 |
Book Description:
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Japanese edition of Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions. The book expands on Professor Dan Ariely's bestselling and attitude changing book that set out to alter the way people think about human behavior. Why will we spend a huge amount on a luxury car, yet waste gas trying to save a few cents on getting a fill up? Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Instead our choices are...
More DescriptionJapanese edition of Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions. The book expands on Professor Dan Ariely's bestselling and attitude changing book that set out to alter the way people think about human behavior. Why will we spend a huge amount on a luxury car, yet waste gas trying to save a few cents on getting a fill up? Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Instead our choices are systematic and predictablemaking us predictably irrational. In Japanese. Distributed by Tsai Fong Books, Inc.