Predictive Analytics The Power to Predict Who Will Click, Buy, Lie, or Die |
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Author:
| Siegel, Eric |
Foreword by:
| Davenport, Thomas H. |
ISBN: | 978-1-118-35685-2 |
Publication Date: | Feb 2013 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Wiley |
Book Format: | Hardback |
List Price: | USD $28.00 |
Book Description:
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Mesmerizing && fascinating. & The Seattle Post–Intelligencer
"The& Freakonomics& of big data. " Stein Kretsinger, founding executive of Advertising.
Mesmerizing && fascinating. & The Seattle Post–Intelligencer
"The& Freakonomics& of big data. " Stein Kretsinger, founding executive of Advertising.