Presidential Campaigning in the Internet Age |
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| Author:
| Stromer-Galley, Jennifer |
| Series title: | Oxford Studies in Digital Politics Ser. |
| ISBN: | 978-0-19-973193-0 |
| Publication Date: | Jan 2014 |
| Publisher: | Oxford University Press, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $160.00 |
Book Description:
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Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most...
More DescriptionPresidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate.