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Pretesting Advertising

Business Policy Study, No. 109

Pretesting Advertising( )
Author: Wolfe, Harry Deane
Brown, James K.
Greenberg, Stephen H.
ISBN:978-1-258-34097-1
Publication Date:May 2012
Publisher:Literary Licensing, LLC
Book Format:Paperback
List Price:USD $29.95
Book Details
Pages:216
Physical Dimensions (W X L X H):8.5 x 11 x 0.46 Inches
Book Weight:1.13 Pounds



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