Price Elasticity Research on Magnitude and Determinants |
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| Author:
| Friedel, Evelyn |
| Series title: | Schriften Zu Marketing und Handel Ser. |
| ISBN: | 978-3-631-64705-9 |
| Publication Date: | Oct 2014 |
| Publisher: | Peter Lang GmbH, Internationaler Verlag der Wissenschaften
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| Book Format: | Hardback |
| List Price: | USD $81.45 |
Book Description:
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Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.
Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.