Pricing and Revenue Optimization |
|
| Author:
| Phillips, Robert |
| ISBN: | 978-0-8047-8164-0 |
| Publication Date: | Aug 2005 |
| Publisher: | Stanford University Press
|
| Book Format: | Ebook |
| List Price: | USD $64.95 |
Book Description:
|
Written for MBA students and practitioners, this book is a comprehensive introduction to the theory and application of pricing and revenue optimization.
Written for MBA students and practitioners, this book is a comprehensive introduction to the theory and application of pricing and revenue optimization.