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Pride-Ferrell Foundations of Marketing
Pride-Ferrell Foundations of Marketing
(
)
Author:
Pride, William M.
Ferrell, O. C.
ISBN:
978-0-618-25150-6
Publication Date:
Jan 2004
Publisher:
CENGAGE Learning
Book Format:
Hardback
List Price:
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Book Details
Pages:
478
Detailed Subjects:
Business & Economics / Marketing / General
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