Principles and Practice of Social Marketing An International Perspective |
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| Author:
| Donovan, Rob
Henley, Nadine |
| ISBN: | 978-0-521-19450-1 |
| Publication Date: | Oct 2010 |
| Publisher: | Cambridge University Press
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| Book Format: | Hardback |
| List Price: | USD $170.00 |
Book Description:
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Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.
Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.