Principles of Business Economics |
|
| Author:
| Nellis, Joseph
Parker, David |
| ISBN: | 978-0-273-64609-9 |
| Publication Date: | May 2002 |
| Publisher: | Prentice Hall PTR
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| Imprint: | Prentice Hall |
| Book Format: | Paperback |
| List Price: | USD $96.20 |
Book Description:
|
This book is an ideal foundation for students at both undergraduate and postgraduate levels studying economics e.g. MBA, DMS, BAAB's etc. Also a useful resource for managers.
Based on the successful book The Essence of Business Economics by the same authors, this new text provides a forum for detailed discussion of the core principles of microeconomics and shows how these concepts are implemented in business decisions.
User-friendly, jargon-free and comprehensive in...
More Description
This book is an ideal foundation for students at both undergraduate and postgraduate levels studying economics e.g. MBA, DMS, BAAB's etc. Also a useful resource for managers.
Based on the successful book The Essence of Business Economics by the same authors, this new text provides a forum for detailed discussion of the core principles of microeconomics and shows how these concepts are implemented in business decisions.
User-friendly, jargon-free and comprehensive in its approach, it takes an in-depth look at the principles of business decision making, demonstrating how managers can apply economics in the workplace.