Principles of Pricing An Analytical Approach |
|
| Author:
| Vohra, Rakesh V.
Krishnamurthi, Lakshman |
| ISBN: | 978-0-511-86255-7 |
| Publication Date: | Jun 2012 |
| Publisher: | Cambridge University Press
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| Book Format: | Digital (delivered electronically) |
| List Price: | USD $225.00 |
Book Description:
|
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.