Principles of Pricing An Analytical Approach |
|
| Author:
| Vohra, Rakesh V.
Krishnamurthi, Lakshman |
| ISBN: | 978-1-139-21788-0 |
| Publication Date: | Jan 2012 |
| Publisher: | Cambridge University Press
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| Book Format: | Digital download and online |
| List Price: | USD $50.00 |
Book Description:
|
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.