Private Label Empire: Build a Brand |
|
| Author:
| Fran's D. Fury, Fran's D. |
| ISBN: | 978-1-5497-1509-9 |
| Publication Date: | Sep 2017 |
| Publisher: | Independently Published
|
| Book Format: | Paperback |
| List Price: | USD $12.64 |
Book Description:
|
To understand branding, it is important to know what brands are. A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. Advertising...
More DescriptionTo understand branding, it is important to know what brands are. A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of standards to which the company should strive to maintain or surpass.