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Product Management
Product Management
(
)
Author:
Lehmann, Donald R.
Winer, Russell S.
Series title:
The Irwin Series in Marketing
ISBN:
978-0-256-21439-0
Publication Date:
Oct 1996
Publisher:
McGraw-Hill Higher Education
Imprint:
McGraw-Hill/Irwin
Book Format:
Hardback
List Price:
USD $90.00USD $75.00
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Book Details
Pages:
512
Detailed Subjects:
Business & Economics / Marketing / General
Physical Dimensions
(W X L X H)
:
7.215 x 9.204 x 0.975 Inches
Book Weight:
2.231 Pounds
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