Promo |
|
| Author:
| O'Guinn, Thomas
Allen, Chris
Semenik, Richard J. |
| Series title: | Available Titles CourseMate Ser. |
| ISBN: | 978-0-538-47327-9 |
| Publication Date: | Jun 2010 |
| Publisher: | Cengage South-Western
|
| Book Format: | Paperback |
| List Price: | USD $69.95 |
Book Description:
|
Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.
Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.