Promotional Culture and Convergence Markets, Methods, Media |
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| Author:
| Powell, Helen |
| ISBN: | 978-0-415-67280-1 |
| Publication Date: | May 2013 |
| Publisher: | Routledge
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| Book Format: | Paperback |
| List Price: | USD $54.95 |
Book Description:
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Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.
Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.