Provocateur Images of Women and Minorities in Advertising |
|
| Author:
| Cortese, Anthony J. |
| Series title: | Postmodern Social Futures Ser. |
| ISBN: | 978-0-8476-9174-6 |
| Publication Date: | Apr 1999 |
| Publisher: | Rowman & Littlefield Publishers, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $119.00 |
Book Description:
|
This fascinating book, illustrated with nearly 200 ads, exposes the hidden messages and social meanings of contemporary advertising. Cortese transcends the typical observations on such issues as sex and sexism, race, and stereotyping. Instead, he reveals how advertising images of women and minorities are manipulated to capitalize on current trends--but often with disturbing results.
This fascinating book, illustrated with nearly 200 ads, exposes the hidden messages and social meanings of contemporary advertising. Cortese transcends the typical observations on such issues as sex and sexism, race, and stereotyping. Instead, he reveals how advertising images of women and minorities are manipulated to capitalize on current trends--but often with disturbing results.