Psychodynamics The New Key to Understanding Target Marketing and Matchmaking |
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| Author:
| Tyler, |
| ISBN: | 978-1-938015-24-3 |
| Publication Date: | Mar 2015 |
| Publisher: | Strauss Consultants
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| Book Format: | Paperback |
| List Price: | USD $14.95 |
Book Description:
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Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox
Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox