Public Interest Communication Critical Debates and Global Contexts |
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| Editor:
| Johnston, Jane
Pieczka, Magda |
| Series title: | Routledge New Directions in PR and Communication Research Ser. |
| ISBN: | 978-1-351-73436-3 |
| Publication Date: | Jul 2018 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $54.95USD $190.00USD $190.00 |
Book Description:
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This book combines the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations to develop a new concept of public interest communication. It develops this within key social and cultural contexts that resonate globally - health, community, media and the environment - each representing interest conflicts within the changing global environment. Of great interest to researchers and advanced students of...
More Description
This book combines the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations to develop a new concept of public interest communication. It develops this within key social and cultural contexts that resonate globally - health, community, media and the environment - each representing interest conflicts within the changing global environment. Of great interest to researchers and advanced students of communication, public relations, public communication, and public policy.