Public Relations Cases |
|
| Author:
| Hendrix, Jerry A. |
| Series title: | Wadsworth Series in Mass Communication and Journalism |
| ISBN: | 978-0-534-51432-7 |
| Publication Date: | Jun 2000 |
| Publisher: | Wadsworth
|
| Book Format: | Paperback |
| List Price: | USD $72.95 |
Book Description:
|
The Fifth Edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to understand why select public relations cases had the effect they did.
The Fifth Edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to understand why select public relations cases had the effect they did.