Public Relations Disasters Talespin--Inside Stories and Lessons Learnt |
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Author:
| McCusker, Gerry |
ISBN: | 978-0-7494-4572-0 |
Publication Date: | Mar 2006 |
Publisher: | Kogan Page, Limited
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Book Format: | Paperback |
List Price: | USD $19.95 |
Book Description:
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Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe.
Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe.