Public Relations Strategies and Tactics |
|
| Author:
| Byrum, Kristie |
| ISBN: | 978-1-5165-3661-0 |
| Publication Date: | Dec 2018 |
| Publisher: | Cognella, Inc.
|
| Book Format: | Paperback |
| List Price: | USD $111.95 |
Book Description:
|
Addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations.
Addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations.