Public Relations, Values and Cultural Identity |
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| Editor:
| Ordeix, Enric
Carayol, Valérie
Tench, Ralph
Carayol, Valérie |
| ISBN: | 978-3-0352-6527-9 |
| Publication Date: | Apr 2015 |
| Publisher: | Peter Lang AG International Academic Publishers
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| Book Format: | Ebook |
| List Price: | Contact Supplier contact
Contact Supplier contact
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Book Description:
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The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.