Public Relations in the Nonprofit Sector Theory and Practice |
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Editor:
| Waters, Richard D. |
Series title: | Routledge Research in Public Relations Ser. |
ISBN: | 978-1-317-63690-8 |
Publication Date: | Dec 2014 |
Publisher: | Taylor & Francis Group
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Imprint: | Routledge |
Book Format: | Ebook |
List Price: | USD $54.95USD $245.00USD $245.00 |
Book Description:
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This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.