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Public Relations in the Nonprofit Sector

Theory and Practice

Public Relations in the Nonprofit Sector( )
Editor: Waters, Richard D.
Series title:Routledge Research in Public Relations Ser.
ISBN:978-1-317-63690-8
Publication Date:Dec 2014
Publisher:Taylor & Francis Group
Imprint:Routledge
Book Format:Ebook
List Price:USD $54.95USD $245.00USD $245.00
Book Description:

This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.



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