Public-Sector Marketing A Guide for Practitioners |
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| Author:
| Coffman, Larry |
| Series title: | Wiley Series on Business Strategy Ser. |
| ISBN: | 978-0-471-01161-3 |
| Publication Date: | Jul 1986 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $45.00 |
Book Description:
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A concise ``how-to'' handbook of effective marketing techniques tailored especially to the public sector. Offers insights and perspectives for achieving maximum positive results while dealing with obstacles both inside and outside the organization. Features a comprehensive Promotional Program Summary that helps make sure you've covered every base in developing and implementing a promotion plan. Includes examples, planning formats, an extensive glossary, a comprehensive program-audit...
More DescriptionA concise ``how-to'' handbook of effective marketing techniques tailored especially to the public sector. Offers insights and perspectives for achieving maximum positive results while dealing with obstacles both inside and outside the organization. Features a comprehensive Promotional Program Summary that helps make sure you've covered every base in developing and implementing a promotion plan. Includes examples, planning formats, an extensive glossary, a comprehensive program-audit checklist, and a current reading-reference list.